I Build Growth Systems That Turn Marketing Into Measurable Business Results.

My career has focused on architecting and executing growth strategies for regulated healthcare, pharmaceutical, and consumer health organizations. This includes designing acquisition funnels that comply with stringent industry standards while delivering measurable ROI.

I bridge the gap between high-level executive strategy and hands-on technical execution. From deep dives into analytics platforms and SQL queries to deploying multi-channel campaigns, my approach is always data-driven and results-focused.

Hypothesis-Driven Growth Framework

Research & Discovery

Hypothesis Formulation

Rapid Experimentation

Unit Scaling & Iteration

Rigorous customer research and competitive intelligence form the foundation, identifying market gaps and user needs for informed strategy.

Translate insights into testable hypotheses, focusing on key metrics like cohort retention and funnel velocity for clear objectives.

Execute A/B tests and multi-variant campaigns with agility, leveraging platforms for conversion rate optimization.

Analyze results to validate unit economics, then scale successful experiments and iterate on underperforming ones for continuous improvement.

Let's Build Your Next Growth Opportunity.

Interested in discussing a growth challenge, campaign, or opportunity? Let’s connect.