Projects section
Viora — Brand Launch & Growth Strategy
Building Viora into a scalable, data-driven wellness brand.
Client- Project Ongoing (Pet food)
Product Launch, Market & Commercial Growth Strategy
Zoladex@— Brand Launch & Growth Strategy
Product Launch, Go-to-Market & Commercial Growth Strategy
Cosmetic- Brand Launch & Growth Strategy
Product Launch, Go-to-Market & Commercial Growth Strategy
NPI-Brand Launch & Growth Strategy
NPI-Brand Launch & Growth Strategy
30%+
Organic Traffic Growth
10K+
SKUs Analyzed
Engineering Sustainable Growth.
From multi-touch attribution to conversion rate optimization, my approach is rooted in hypothesis-driven testing and funnel velocity.
Acquisition Strategy
Marketing Analytics
Conversion Optimization
Designing and executing full-funnel strategies for scalable customer acquisition across all channels.
Translating complex data into actionable insights for improved cohort retention and unit economics.
Implementing data-driven A/B tests and UX improvements to maximize funnel velocity and ROI.
Strategy without execution is just slides — I design funnels, run tests, and measure the delta.
Every initiative is engineered to translate directly into verifiable cohort analysis and improved unit economics.
My Process
I build and optimize end-to-end growth strategies across acquisition, SEO, paid media, content, email, analytics, and conversion optimization. From strategy and launch to experimentation and scaling, I turn data-driven insights into measurable growth and sustainable business results.
02 — Strategize
I turn insights into a focused growth strategy, prioritizing the channels, audiences, and initiatives with the highest potential impact.
03 — Build & Launch
I move from strategy to execution—developing campaigns, content, SEO initiatives, paid media, email programs, analytics, and conversion experiences.
01 — Discover
I start by understanding the business, customer, market, and growth challenges. I use data and research to identify opportunities and define clear objectives.
04 — Measure & Experiment
I track the metrics that matter, run structured experiments, and use real performance data to understand what works—and what doesn’t.
05 — Optimize & Scale
I continuously improve performance, double down on winning strategies, and build scalable growth systems that deliver sustainable business results.
Ready to discuss a growth challenge, campaign, or leadership opportunity? Connect for a data-driven conversation.
Our services
Provide a general summary of the services you provide, highlighting key features and benefits for potential clients.
E-Commerce Growth
mprove sourcing, procurement, inventory, suppliers, and operations to reduce costs and strengthen business performance.
Brand Strategy
Develop clear brand positioning, messaging, and digital presence that connect with target customers and support growth.
Improve sourcing, procurement, inventory, suppliers, and operations to reduce costs and strengthen business performance.
Supply Chain Consulting
